Email marketing automation
Zoho Campaigns
Email marketing software with a genuinely large free tier and workflow automation gated to paid plans. We have not sent a real campaign through it ourselves — this page reports what Zoho documents about its own automation, cited and dated.
Have we tested this?
⚠ We could not verify this No. We have not run a workflow on this platform, so this page reports only what the vendor documents and what we could verify from primary sources. We do not review software we have not used.
How it bills you
Billing unit: Monthly subscription, priced by contact-list size — not a flat per-seat or per-email rate
Billing units are not interchangeable between platforms. A “credit”, a “task” and an “execution” measure different things, and comparing the headline prices without comparing the units is how people get surprised.
Free tier: Forever Free plan covering up to 2,000 contacts and 6,000 emails a month, per Zoho's own pricing page — not a time-limited trial.
| Plan | Monthly | Annual (per month) |
|---|---|---|
| Free | $0 (up to 2,000 contacts, 6,000 emails/month) (as of 2026-09-27) | — |
| Standard | See vendor pricing page — priced by contact-tier starting at 500 contacts; not reproduced here without a dated, contact-count-specific check (as of 2026-09-27) | — |
| Professional | See vendor pricing page — same contact-tier pricing, same caveat (as of 2026-09-27) | — |
What we can say in its favour
DocumentedThe Forever Free plan is documented as covering up to 2,000 contacts and 6,000 emails a month at no cost — a genuinely usable limit for a small list, not a crippled trial. (Zoho Campaigns, accessed 2026-09-27)
DocumentedZoho's own plan-comparison page lists drag-and-drop workflow automation and contact segmentation as included from the Standard tier, letting a new subscriber trigger an automatic sequence rather than waiting for the next manual send. (Zoho Campaigns, accessed 2026-09-27)
DocumentedThe Professional tier is documented as adding advanced triggers, contact scoring and ecommerce-specific automation (abandoned-cart and purchase-follow-up workflows), for anyone whose automation needs go beyond a basic welcome sequence. (Zoho Campaigns, accessed 2026-09-27)
Limitations
⚠ We could not verify thisWe have not sent a campaign, built a workflow, or measured deliverability through this product ourselves. Everything above is Zoho's own documentation, not our measurement.
DocumentedThe Forever Free plan is documented as not including automated workflows or advanced segmentation — so automation itself requires upgrading regardless of how small the contact list is. (Zoho Campaigns, accessed 2026-09-27)
⚠ We could not verify thisWe could not confirm an exact starting price for the Standard or Professional tiers: Zoho's own pricing and comparison pages price by contact-count slab and did not surface a flat monthly figure without selecting a country and list size live. Check the current figure directly before assuming a price.
Who should not do this
Anyone emailing a handful of contacts rarely enough that a personal email is realistic — the free plan already covers far more volume than that. Also anyone who specifically needs automated workflows or autoresponders at zero cost — per Zoho's own comparison page, that requires Standard or above regardless of list size.
- The problem it addresses: Blasting one email to your whole list by hand
- The comparison: Manual email blasts vs. Zoho Campaigns' automated workflows
What we earn if you use this
Nothing today. We have not applied to Zoho Campaigns's affiliate programme and we are not approved. No link on this page is an affiliate link.
For the record, its published rate is Tiered: 15% (Standard) / 18% (Super) / 20% (Elite), based on referred revenue or customer count, first qualified purchase only, capped at $25,000 per single deal — not recurring on renewals, paid through In-house — NOT PartnerStack (same programme as Zoho CRM/Books). Terms last verified 2026-09-27. Source. We are publishing that now, before applying, so you can judge whether it coloured what we wrote.
Zoho Campaigns bills in Monthly subscription, priced by contact-list size — not a flat per-seat or per-email rate. Prices above were checked on 2026-09-27. How this unit compares with the other platforms — the three units do not convert.
Free ways to do this first, and the Decision Sheet for working out whether the task is worth automating at all.